Hotels.com is embracing the power of truth in advertising with the launch of its new brand platform, “It’s All in the Name,” proving that while plenty of things in life aren’t what they sound like, its name isn’t one of them. The brand is also rolling out a refreshed visual identity including new colors, fonts, and modernized “H” logo. Together, these updates bring to life Hotels.com’s purpose to be simply the best way to hotel.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260317411352/en/
“Chicken Fingers” and “Headphones” will air in the U.S. on broadcast, digital and social from March 17, 2026.
It’s All in the Name
Hotels.com’s new creative platform highlights a simple truth: in life and in travel, plenty of things aren’t what they sound like. In the new :30 spots, “Chicken Fingers” and “Headphones,” the brand introduces its new tagline, “It’s All in the Name,” by playfully pointing out that chicken fingers aren’t actually fingers and no one’s walking around with a phone for a head. But Hotels.com is exactly what it sounds like — offering clear value, transparency and rewards that are easy to use and understand.
The spots were developed by Mischief and directed by Andreas Nilsson. Produced by Biscuit and CGI, VFX provided by Untold Studios.
Putting the H Back in Hotels.com
Hotels.com is debuting a refreshed visual identity, anchored by a new logo. The redesigned mark, characterized by the iconic three-layer letter H, may look familiar to fans of the brand. The three layers represent the customers’ journey through discovery, booking, and rewards. Set within the brand’s signature “Bellhop Red,” the new logo is designed to stand out across digital and real‑world touchpoints.
“Hotels.com is built on a simple promise: make travel easier, every time. Our refreshed identity, complete with the return of the iconic H logo, puts that promise front and center. With ‘It’s All in the Name,’ we’re reminding travelers exactly what we deliver: rewards, simplicity, and flexibility they can trust,” said Natalie Wills, SVP of Marketing & Creative at Expedia Group.
The new logo will roll out across the app, website, and marketing channels beginning today. Along with the new logo, there is an expanded color palette, updated pictograms, typography, and the ever-charming Bellboy, which position the new visual identity to be simple yet playful.
Watch the new ads on YouTube and follow Hotels.com on Instagram and TikTok.
About Hotels.com
Hotels.com is the hotels expert with hundreds of thousands of hotels around the world. We’re all about giving travelers more of what they want — whether that’s instant savings, flexible options, or rewards they can actually use.
As a member, you save with discounts of 10% or more on hundreds of thousands of hotels worldwide and earn rewards on every eligible stay. Plus, with Save Your Way™, you can choose how to save: use your member discount to save at booking or bank that discount as rewards for a future trip—no blackout dates, no gimmicks. It’s travel on your terms.
We also make booking a stay simple and flexible with Price Alerts and Free Cancellation on most hotels, so you can feel confident you’re getting great value, even when plans change.
Whether it’s a business trip or a bucket-list getaway, Hotels.com is simply the best way to hotel.
© 2026 Hotels.com, LP, an Expedia Group company. All rights reserved. Hotels.com and the Hotels.com logo are trademarks of Hotels.com, LP. CST# 2083949-50
For more information use our mobile app or visit hotels.com. Visit our Newsroom to stay up to date on Hotels.com news and announcements. Follow Hotels.com on Instagram, TikTok, Reddit and X.
Credits:
Agency: Mischief @ No Fixed Address
Greg Hahn, CCO, Co-Founder & Partner
Bianca Guimaraes, Executive Creative Director & Partner
Kevin Mulroy, Executive Creative Director & Partner
Carl Peterson, Creative Director, Copy
Eleanor Rask, Assoc. Creative Director, Art
Robyn Makinson, Design Director
Will Dempster, EVP, Head of Production & Partner
Samuel Moross, Senior Producer
Elly Lupi, Associate Business Manager
Kerry McKibbin, President & Partner
Alison Whisenant, Managing Director
Samuel Crawford, Group Account Director
Katelyne Maroney, Account Supervisor
Sofia Tasolides, Account Executive
Olivia Ranalli, Project Manager
Jeff McCrory, Head of Strategy & Partner
Luke Alexander-Grose, Strategy Director
Oliver McAteer, Head of Development & Partner
Production Company: Untold Studios
Ben Cronin – Creative Director
Nathan Hoad – Executive Producer
Chris Preston-Barnes – VFX Producer
Alisa Hussain – Production Assistant
Chris Winters – Online
Alex Grey & Miguel Lavin – Shoot supervision
Seb Caldwell (CG), Alex Grey (2D) – VFX Supervisor
VFX Leads: Jinhui Wang, Sukanta Chakraborty, Thomas Huizer
VFX Artists: Shariq Altaf, Judit Navarro Lopez, Felix Benning, Francesca McCall, Borja Fuste, Aswin Bal, Oliver Aguszt, Evan Roberts, Greta Kossowska, Irina Alzuru, Manon Cauzid, Sean Curry, Luke Massingberd, Corentin Maudhuit, Manjunath R, Daniel Weiss, Somesh Tiwari, Joao Pires, Noel Arockiam, Avinash Savant, Richard Gao, Daniel Gerhardt, George Meppadath Kurian, Kishore Chand, Swaraj Kanthikar, Lukas Gecas, Rachel Ward, William Lorenenzetti, Angela Bernardo, Matthew George, Charlie Wilson, Therese Vilderfall, Jack Holst, Briag Mallat, Marta Esteban-Infantes, Kanishk Chouhan
Chris Winters – Online
Color:
Colorist: Julien Alary
Producer: Eli Sandal
Music Company: Human
Music by Human
Managing Director/Global EP: James Dean Wells
Creative Lead: Mike Jurasits
Composers: Ed Dunne, Sidney Kennedy, Jonathan Russell, Jonathan Hubbell, Morgan Visconti and Thomas Keery
Audio House: Barking Owl
Sound Design & Mix – Barking Owl (@barkingowl_)
Sound Designer & Mixer – Mikayla Petersen (@mikaylapetersen) & Brad Beasley (@b_rad_beasley)
Mix Assistant – Henry Gilchrist (@henrygilchrist)
Executive Producer – Ashley Benton (@ben.aay)
Associate Producer – Andrea Bovard (@andreabovard)
Managing Director – Carol Dunn (@still_carol)
Production Company: Biscuit
Andreas Nilsson – Director
Shawn Lacy – Founding Partner
Holly Vega – Executive Producer
Mala Vasan – Producer
Sean Moody – Head of Production
Brian Stevens – 1st AD
Production Company: The Lift
José Barrera – Exec Producer
Israel Simba Gonzales – Producer
Leslie Herrera – Coordinator
Production Company: Arcade Edit
Dave Anderson – Editor
Fanny Cruz – Managing Partner
Arlene Perez – Producer
View source version on businesswire.com: https://www.businesswire.com/news/home/20260317411352/en/