Amazon’s First ESSENCE Festival Activation Featured Prime Video, Alexa, and Amazon Live

Fishkill, United States – July 18, 2026 / Purple Exhibits /

New Orleans. – Amazon made its first-ever appearance at the 2026 ESSENCE Festival of Culture, choosing Purple Exhibits as its partner to design, engineer, fabricate, and execute a fully immersive brand activation at one of the largest cultural gatherings in the United States.

Purple Exhibits, known for delivering custom trade show exhibits, experiential marketing activations, and turnkey exhibit solutions, managed every phase of the project – from initial concept development and structural engineering to in-house fabrication, nationwide logistics, installation, and on-site execution. The outcome was a fully customized experiential environment that translated Amazon’s vision into an engaging destination for festival attendees.

The 2026 ESSENCE Festival drew more than 500,000 attendees, positioning Amazon’s debut as one of the event’s most anticipated brand activations. The immersive experience was designed to maximize visitor engagement through multiple interactive environments showcasing Amazon’s products, entertainment offerings, and services, while encouraging exploration, participation, and meaningful brand connections.

Visitors moved through dedicated areas featuring Prime Video, Amazon Live, Alexa, and additional interactive spaces before arriving at a vibrant community gathering area. Each element was deliberately designed to create a natural visitor flow, extend dwell time, and deliver memorable experiences throughout the exhibit.

As a full-service exhibit house, Purple Exhibits provided a complete turnkey solution encompassing custom exhibit design, structural engineering, fabrication, custom graphics, logistics, shipping, booth installation, project management, and on-site support. Handling every phase under one roof allowed for consistent quality, clear communication, and precise execution across the entire project lifecycle.

“Being selected to help bring Amazon’s first ESSENCE Festival experience to life was an incredible opportunity for our team,” said Itzy Holczler, Head of Sales at Purple Exhibits. “Projects like this showcase what’s possible when creative design, precision engineering, and experienced project management come together. We’re proud to have delivered an immersive experience that reflected Amazon’s vision while creating meaningful interactions for hundreds of thousands of attendees.”

The project reinforces Purple Exhibits’ capacity to execute complex experiential marketing activations and custom exhibit programs for widely recognized brands. With nationwide capabilities and comprehensive in-house services, the company supports businesses in creating memorable trade show booths, brand activations, conferences, and experiential environments across North America.

From designing a custom trade show booth to producing a large-scale brand activation or managing a multi-city exhibit program, Purple Exhibits delivers complete turnkey exhibit solutions that allow clients to focus on their event while every operational detail is handled by the Purple team.

About Purple Exhibits

Purple Exhibits is a nationwide full-service exhibit house headquartered in Fishkill, New York, specializing in custom trade show booths, exhibit design, experiential marketing activations, exhibit fabrication, trade show displays, logistics, installation, dismantle, storage, and project management. With in-house design, engineering, fabrication, and nationwide installation capabilities, Purple Exhibits helps companies create unforgettable brand experiences at trade shows, conventions, conferences, and live events throughout North America.

For more information or to view recent projects, learn more at Purple Exhibits.