DAS Technology, the automotive industry leader in AI-native consumer engagement technology, today announced Dealer Digital Intelligence (DDI), the next evolution of its Dealer Digital Evaluation (DDE) platform. Built for OEMs, franchisors, Tier 2 organizations, agencies, and large dealer groups, DDI provides actionable business intelligence across entire dealer networks and quickly reveals where each dealership is winning or losing the race for consumer attention in traditional and AI search results.
DDI introduces a new enterprise framework for measuring dealership performance across today’s digital buying journey, including AI Search visibility, online reputation, business listings, website experience, website price transparency, and social presence.
As AI transforms the way consumers research and choose retailers, traditional measures of digital performance are no longer enough. Dealer Digital Intelligence builds on DAS Technology’s Dealer Digital Evaluation platform by helping OEMs and dealer groups measure, benchmark, and improve the digital signals that influence how dealerships are discovered and selected by consumers online. Responding to ongoing shifts in consumer behavior, DDI combines AI Search visibility, website pricing transparency, and enterprise benchmarking into a standardized 100-point score. Organizations can evaluate every rooftop, identify performance gaps, measure improvement over time, and prioritize specific actions that increase visibility, leads, and sales in each market.
“As consumers are armed with more tools, including AI, to research and find retailers, and as regulations around price transparency increase, dealer groups and OEMs need a platform like DDI to give them a competitive advantage that provides actionable tactics for improvement,” said Alexi Venneri, Co-Founder and CEO of DAS Technology. “AI-powered Dealer Digital Intelligence was built to uncover opportunities and provide actionable tactics to generate higher ROI across advertising channels and increase revenue holistically for each location.”
Each location is assessed using a standardized score, enabling leadership teams to benchmark rooftop performance, identify specific opportunities for improvement, and compare results across entire dealer networks. The framework is configurable to align with each organization’s priorities and reporting requirements. Designed for enterprise organizations, field teams, and individual dealerships alike, DDI delivers actionable insights at every level, from network-wide benchmarking to dealer-level performance scorecards.
In response to evolving FTC guidance and enforcement around vehicle pricing, DDI also adds pricing transparency monitoring, helping organizations identify issues that could affect customer trust and regulatory compliance.
“DAS Technology has been a trusted partner, providing the data and insights our team needs to make informed decisions across our dealerships,” said Kevin Cravo, Sales Director at Royal Automotive Group. “Dealer Digital Intelligence builds on that foundation with a broader view of performance and benchmarking that we’re excited to put into practice across our organization.”
Dealer Digital Intelligence is now in-market and available for OEMs and dealer groups. For more information or to schedule a live demonstration, visit www.dastechnology.com/oem-programs.
About DAS Technology
DAS Technology is a leading AI-native Customer Data & Experience Platform built to drive results for dealers, groups, and OEMs. The award-winning company enables thousands of retailers to leverage data and technology to create better consumer experiences with measurable ROI. The platform leverages AI and proprietary data to enhance search, engagement, lead response, social reach, and reputation management while nurturing more consumers through the sales funnel. DAS Technology is trusted by over 9,300 retailers, enterprise clients, OEMs, dealer groups, and partners. The platform integrates with more than 276 automotive, CRM, data, and marketing systems, while influencing approximately 37% of all U.S. automotive sales transactions.
For more information, visit http://www.dastechnology.com.
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