CHAMBERSBURG, Pa., Sept. 2, 2026 /PRNewswire/ — Martin’s Famous Potato Rolls proudly announces that both the Sandwich Potato Roll and the 4 Inch Potato Roll have been awarded the prestigious Superior Taste Award by the International Taste Institute.

The Superior Taste Award is given to products that achieve notable taste quality within their category. All participating products are assessed through blind tasting using a structured methodology. Depending on whether the product is a food or a drink, evaluations cover criteria such as first impression, visual appeal, aroma, taste, texture, and final sensation. Participating companies also receive detailed sensory feedback from the jury, regardless of whether their product is awarded.

“Unlike standard consumer testing, our jury members bring the culinary expertise to not only assess how good a product tastes, but also explain why,” says Laurent van Wassenhove, Managing Director of the International Taste Institute.

The jury is composed exclusively of expert chefs and sommeliers from a range of countries and culinary backgrounds. Members include professionals associated with recognized gastronomic institutions, elite restaurant guides, and sommelier competitions.

The blind-tasting methodology means the jury evaluated Martin’s Sandwich Potato Rolls and 4 Inch Potato Rolls on the merits of taste, aroma, texture, and overall sensory experience alone, alongside products from around the world. Earning the Superior Taste Award validates what Martin’s customers have known for generations, that real ingredients and careful craftsmanship produce a bun that tastes noticeably better and performs remarkably well under any topping.

Martin’s world-famous products are known for their freshness, great taste, soft pillowy texture, and high-quality ingredients including high-protein wheat flour, non-fat milk, real cane sugar and butter instead of cheaper products or high-fructose corn syrup substitutes. Martin’s sources non-GMO ingredients, and their products contain no artificial colors, no artificial sweeteners, no soy, and are made in a peanut- and tree-nut free facility.

Martin’s Potato Rolls are famous for their unique, pillowy-soft texture, distinct golden-yellow color, and a sweet, buttery flavor that complements savory burgers, chicken, and BBQ without falling apart.

Martin’s award-winning products are available for foodservice through distribution networks around the world. For more information, visit: www.foodservice.potatorolls.com. 

Martin’s Famous Pastry Shoppe, Inc.® is a family owned and operated consumer goods company headquartered in Chambersburg, PA, with a second bakery in Valdosta, GA. The Martin’s company focuses on baking high-quality bread and roll products using high-quality ingredients. They are rigorously dedicated to extraordinary taste, quality, and customer service that proudly represents their legacy of cherished eating experiences and truly sets them apart from their competitors. Since the 1950s, the business has expanded from a home garage business into two commercial baking plants and continues to grow and flourish in areas of established distribution. For more information, visit: www.potatorolls.com. 

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SOURCE Martin’s Famous Pastry Shoppe, Inc.